From 20 January 2025 to 26 January 2025, we’re encouraging Aussies to make duck the star of their January 26 celebrations with our cheeky new campaign lighting up billboards in Melbourne, Sydney, and Brisbane.
Lamb might traditionally take centre stage on barbecues and tables, but we think it’s time for another Aussie hero to shine—duck. With our Australian farmers proudly farming ducks across the country, choosing duck means supporting local business while bringing something new and exciting to your celebrations.
Oh, and did you know? Duck has more iron than lamb, giving you the fuel to enjoy all the festivities.
So, fire up the BBQ or get creative in the kitchen—let’s make this Australia Day unforgettable with duck!
Find our products in the meat and poultry, ready meals, and frozen sections at Coles, Woolworths, and Selected Independents!
